Creative Content Marketing & Strategy by Nina Montgomery
Content Marketing & Creative Strategy Workshops Melbourne
A little before Christmas I attended a “Secret Women’s Masquerade night” which gave me a much-needed push to remove the mask I had been hiding behind these past few years with my creative writing– and really begin to step into the woman I know I am capable of being.
Creative Writing For Advertising uses storytelling as a form of advertisement.
It is written with an intent to bring awareness or recognition to the brand or business being featured in the story.
Creative Content Marketing is a long term investment using content such as video, audio, text, and imagery to build an Asset of Intellectual Property which compounds in value over time.
Creative Storytelling in Marketing is an alternative way to bring brand recognition to a business, by tapping into fictional storytelling.
In this style of writing, the customer of the “business” or “brand” being represented becomes the hero of the company and an entire set of stories is created around him or her.
This is then used to create an asset of Intellectual Property which will be used for long term growth.
If investigating this option for your business, it is imperative you bring a strategist into the team (or make sure your writer is competent themselves) to make sure gaps, holds, pivots and closures are inserted appropriately to allow for ongoing movement of the company being represented.
Creative copywriting on this website uses storytelling as a form of persuasion.
This style of writing is designed with the intent to get some kind of action taken.
Creative Education uses Storytelling as a form of education to inspire and empower students of all ages.
When paired with additional media such as text, imagery, video and audio, it can increase reach greatly
Creative Strategy is an important part of Advertising and Marketing to make sure that campaigns are “opened and closed” at an appropriate time in an appropriate manner.
In addition to a strategist opening and closing creative campaigns, they must also oversee projects to make sure allowances have been made for unexpected pivots in the long and short term– such as company acquisition, disposal, JV’s or other.
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