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Creative Storytelling in Marketing is an alternative way to bring brand recognition to a business, by tapping into fictional storytelling.
In this style of writing, the customer of the “business” or “brand” being represented becomes the hero of the company and an entire set of stories is created around him or her.
This is then used to create an asset of Intellectual Property which will be used for long term growth.
If investigating this option for your business, it is imperative you bring a strategist into the team (or make sure your writer is competent themselves) to make sure gaps, holds, pivots and closures are inserted appropriately to allow for ongoing movement of the company being represented.