In this article:
- How do you use strategic links in your project?
- A chain is made up of many links
- What to do if you can’t find a link to attach to the anchor? Should you re-start?
Hello and welcome to the portfolio on “How To Make A Creative Marketing Campaign!”
So far in the journey, you have completed 4steps:
Choose an alter ego or professional title sharing your strengths of how you will work best with the team you will become a part of.
Choose a talent of either your own or someone else’s to form the pillar for your work…this is closely related to number #1, and was re-enforced with the video from Jim Rohn.
Choose a “hook” to bring yourself and the talent you have chosen to work with together.
The talent you have chosen may be a musician or an artist or anyone else whose work inspires you and the “hook” is going to be something which can bind you both- yesterday we chose “The Little Mermaid” Video as an example.
Look for a gap that can be filled between yourself, your talent and your hook.
I like to use core values at the start of all my projects because most problems in life usually come from some sort of inner conflict between right and wrong.
Yesterday I chose an Anais Nin quote to fill my gap.
This is the quote:
Today, you are looking to create an anchor and links–enabling your ship (creative project) to sail into deep water throughout the rest of the project.
What is a strategic link?
A strategic link is one piece of content which directly links to another piece of content– which ultimately leads back to a single anchor.
Once you have chosen an anchor for your project you will use content as “links” to form a chain which is attached to the anchor.
So let’s repeat this again because it is important.
The chain is made up of links which we are going to call content.
Your content links consist of images, videos, blog posts and podcasts.
This content will then be attached to the anchor (your story base or heart) enabling you as the creative director to take the project (ship) in any direction you like–exactly like a ship’s anchor allows sailing through deep and shallow water, along with the ability to navigate different sailing conditions, stop and start….etc etc.
Even though it only looks like a single chain– A chain is made up of many links
In creative projects, think of the links in your strategy like an anchor with a chain.
When we think of a chain with an anchor, we see one complete chain and anchor which controls the fate of the ship.
But if we break this down and look at each part individually, you can see that each link is complete in it’s own right which then adds together and joins to the anchor-making the anchor look like one part- when in fact it is hundreds of individual links.
The anchor and links have an important role in the fate of your ship….which is your project.
Imagine your project as the love heart–the ship you are steering as creative director.
Each link on the chain will add together to hold the anchor strong– enabling your ship or project to go into deeper water where other ships may be too scared to venture.
You need all of these links to be solid and work together so the anchor can do it’s job of allowing your ship to navigate the weather ahead.
If your anchor and chain is solid — it will allow your ship (creative project) to go into deeper and deeper water where other ships may be too scared to venture.
What to do if you can’t find a link to put with your anchor? Should you re-start the project or hold the project?
In the quickest answer possible?
The first link ever chosen to be attached to the anchor must be so solid and impentrable that they never EVER come apart unless done so deliberately.
These two pieces of content- the anchor AND the first link- need to be so strongly bound that no matter what happens there is no chance the connection is severed, otherwise the entire project will come undone.
You must choose the first link and anchor with utmost care and no matter what happens make sure these two pieces never come apart.
Each link attached to your chain from there on after needs the same diligence; thought and care as if the life of your project depended on it –because it does!!
Once the first link is attached to the anchor, at any point from there onwards–each new and existing link is reliant on another link….this is where we talk about teamwork and leadership.
We know our company or team working on the project is only as strong as the weakest link or the link placed next to it.
It is in everyone’s best interest to make sure all links are optimal but most important that all links abide to a rule of three.
Left link + My link + Right Link.
When you work in a team, these pods of 3 people must act at all times as ONE person even though they are individuals.
So aside from an anchor link which has TWO people working as ONE, each other anchor link has THREE.
Today’s task? Choose an anchor and a first link.
I have decided to take mine from the mermaid quote by Anais Nin shared yeaterday:
“I must be a mermaid Rango.
I have no fear of depths and a great fear of shallow living.~ Anais Nin”
The link and anchor I am going to take for future work is this:
RANGO + MERMAID
Who is Rango?
And why is our mermaid speaking to him about great depths and shallow living?
How did you go?
Did you find a link to use in your creative project?
If so let me know what it is in the comments below.
PS> Would you like me to work on a creative project with you and your team?
If so, book an initial 3 hour strategy session by clicking on the link here, or if you are ready to jump right in and get serious?
Commit to a million-dollar story bible with a strategic 90 pieces of interlinked content by purchasing via the image below.